Five years ago at VKB we set to work on something that would change our work for ever. We wanted to do something original within the field of our traditional trade that, since 1789, had become so commonplace to us.

Something from which we drew inspiration was the accelerated tempo seen in people on account of changed prosperity and technological developments, which resulted in a changing consumer with more awareness than ever before.

People do not suddenly change their lifestyle, but gradually slip into a new lifestyle.

With regard to some new developments, they will make a conscious choice to deal with those differently, but hordes of other things often remain in the grey area between tradition or new lifestyle and in that grey area we often act subconsciously and follow our intuition.

The depth of those subconscious actions only becomes apparent when we are faced with new solutions that we are then just as likely to label matter-of-course.

Over the past 5 years, RoyalVKB has demonstrated that it has an awareness of how people live and deal with specific everyday problematic situations.

We make people conscious of the subconscious and prefer to do that in a way that fits in with what people want and what they find pleasurable.

In our view, the combination of innovation, design and lifestyle continues to be the correct way of providing a solution to the present-day need. This is so that, when patterns change within society, space is automatically created for more innovative products.